Vacation rental investments can be a lucrative way to grow your wealth and generate passive income. At Global Florida Realty, we’ve seen firsthand how the right property in the perfect location can yield impressive returns.
In this post, we’ll reveal our top picks for the best vacation rental investments across the United States. We’ll also share proven strategies to maximize your rental income and create an unforgettable experience for your guests.
What Makes a Great Vacation Rental Investment?
Prime Location and Easy Access
Location stands as the cornerstone of vacation rental success. Properties near popular attractions, beaches, or scenic areas often outperform others. This comprehensive guide dives into the top Airbnb markets across every state, offering insights into their financial viability and demographic appeal. Easy access also plays a vital role. Properties within a short drive from major airports or along well-traveled routes attract more guests.
Year-Round Appeal
The most profitable vacation rental investments offer consistent occupancy throughout the year. While seasonal destinations can generate income, properties in areas with diverse attractions often yield better results. Top places to buy a vacation home in 2024 have been organized into key categories, each offering unique strengths for rental income and appeal.
Navigating Local Regulations
Understanding and complying with local regulations is essential. Some cities impose strict rules on short-term rentals, while others maintain a more lenient approach. Before investing, you must research zoning laws, permit requirements, and any restrictions on rental duration. Non-compliance can result in hefty fines or forced closure of your rental business.
Calculating ROI Potential
Return on Investment (ROI) serves as the ultimate measure of a vacation rental’s success. When you evaluate potential investments, consider these factors:
- Purchase price and renovation costs
- Projected rental income
- Operating expenses (property management, maintenance, utilities)
- Local tax rates
- Potential property appreciation

Try to achieve a cap rate (net operating income divided by property value) of at least 8-10% for vacation rentals.
Leveraging Local Expertise
Each market has its unique characteristics. Working with a local expert can provide invaluable insights into specific markets and help you identify the most promising investment opportunities. At Global Florida Realty, we offer nearly 30 years of expertise in Florida real estate, including guidance on vacation rental investments in desirable areas like Orlando.
As we move forward, let’s explore some of the top vacation rental investment locations across the United States, each offering its own unique advantages and potential for high returns.
Where Are the Best Vacation Rental Investment Locations?
The vacation rental market offers diverse opportunities across the United States. We will explore four standout locations that have consistently delivered strong returns for investors.
Orlando, Florida: Theme Park Central
Orlando remains a top choice for vacation rental investments, primarily due to its world-famous theme parks. Walt Disney World, Universal Studios, and SeaWorld attract millions of visitors annually, creating a consistently high demand for nearby accommodations. Nearly eight in 10 U.S. adults plan to take a vacation in the next 12 months, a 7% increase from a year ago.

Investors should focus on properties within a 15-20 minute drive from major attractions. These areas, such as Kissimmee and Davenport, offer a balance of affordability and high occupancy rates. According to AirDNA, the average daily rate for vacation rentals in Orlando was $187 in 2023, with an occupancy rate of 75%.
Gatlinburg, Tennessee: Mountain Retreat
Gatlinburg’s popularity as a mountain getaway has increased in recent years. Its proximity to the Great Smoky Mountains National Park (which attracted over 14 million visitors in 2023) makes it a year-round destination. The town’s charming downtown, filled with shops and restaurants, adds to its appeal.
Investors should consider properties with mountain views or those within walking distance to downtown. Cabins and chalets are particularly popular among visitors. In 2023, the average daily rate for vacation rentals in Gatlinburg was $251, with an occupancy rate of 68%.
Myrtle Beach, South Carolina: Coastal Gem
Myrtle Beach’s 60 miles of sandy coastline and numerous golf courses make it a perennial favorite for vacationers. The area welcomed over 19 million visitors in 2023, showcasing its enduring popularity.
For the best returns, focus on oceanfront condos or properties within a short walk to the beach. The North Myrtle Beach area tends to command higher rates and attract families looking for a quieter experience. In 2023, the average daily rate for vacation rentals in Myrtle Beach was $203, with an occupancy rate of 62%.
Palm Springs, California: Desert Oasis
Palm Springs offers a unique blend of mid-century modern architecture, outdoor activities, and year-round sunshine. Its popularity among both retirees and younger travelers creates a diverse rental market.
Investors should look for homes built in the 1950s with lots of glass and outdoor space to experience the iconic Palm Springs retro style. The average daily rate for vacation rentals in Palm Springs was $395 in 2023, with an occupancy rate of 65%.
When considering these locations, it’s important to work with a local real estate expert who understands the nuances of each market. They can provide insights on zoning laws, property management options, and potential growth areas. While some agencies specialize in specific regions, Global Florida Realty offers nearly 30 years of expertise in Florida real estate, including guidance on vacation rental investments in desirable areas like Orlando.
As we move forward, we will explore effective strategies to maximize your vacation rental investment, ensuring you get the most out of your property regardless of its location.
How to Maximize Your Vacation Rental Profits
Master Property Management
Effective property management forms the foundation of a successful vacation rental. Self-management saves money but demands significant time and effort. Professional property managers, while more expensive, often justify their fees through increased bookings and higher rates.

A study by Evolve revealed that professionally managed properties earn 19.3% more revenue on average than self-managed ones. If you opt for self-management, invest in robust systems for guest communication, cleaning, and maintenance to ensure smooth operations.
Implement Dynamic Pricing Strategies
Static pricing belongs in the past. Use dynamic pricing tools to adjust your rates based on demand, local events, and seasonality. These tools can increase your revenue by 15-20% through daily price optimization.
Monitor your competition closely. AirDNA reports that vacation rentals priced within 10% of their competitive set experience a 25% higher occupancy rate. Experiment with your pricing strategy, but always track the results to find what works best for your property.
Create an Unforgettable Guest Experience
In the age of online reviews, guest experience can make or break your rental business. Focus on creating a unique, memorable stay that surpasses basic amenities. Add local touches like artwork from area artists or a guidebook with insider tips on the best local spots.
Cleanliness stands as paramount. Invest in professional cleaning services and conduct regular deep cleans to maintain high standards. Properties that do not maintain a Minimum Cleanliness Score of 6 out of 10 will be notified by Booking.com and put on a warning list.
Prompt communication proves crucial. Try to respond to inquiries within an hour – properties with response times under 60 minutes see a 40% higher booking rate, according to Airbnb data.
Leverage Technology for Bookings and Operations
Embrace technology to streamline your vacation rental business. Use channel managers to synchronize your listings across multiple platforms, increasing visibility and reducing the risk of double bookings.
Implement smart home technology (like keyless entry systems and smart thermostats) to enhance guest convenience and reduce operational costs. These features can also command higher nightly rates.
Utilize property management software to automate tasks such as guest communication, cleaning schedules, and financial reporting. This efficiency allows you to focus on strategic decisions and guest satisfaction.
Final Thoughts
The vacation rental market presents lucrative opportunities for investors seeking to diversify their portfolios and generate passive income. Our exploration revealed Orlando, Gatlinburg, Myrtle Beach, and Palm Springs as top choices for the best vacation rental investments. Each destination offers unique attractions and consistent visitor demand, setting the stage for potentially high returns.

Success in vacation rental investing depends on several key factors including prime location, year-round appeal, and adherence to local regulations. Investors must calculate potential ROI by considering all associated costs and projected income to make informed decisions. Effective property management, dynamic pricing strategies, and creating exceptional guest experiences will maximize profits.
For those interested in Florida’s thriving vacation rental market, particularly in Orlando, Global Florida Realty offers expertise in Florida real estate. Their services cover property selection, purchase, marketing, and management. With knowledge of local markets and regulations, Global Florida Realty can guide you through the investment process, helping you make informed decisions in the exciting world of vacation rental investments.